Mu June 2015, Guangzhou International Lighting Fair, chiwonetsero chachikulu kwambiri padziko lonse lapansi chowunikira magetsi, chinatha.Ukadaulo watsopano ndi zomwe zidachitika pachiwonetserozo zidakhala gawo lalikulu pamsika.

Kuchokera pakukula kwa kuyatsa kwachikhalidwe mpakaKuwala kwa LED, Philips ndi zimphona zina zowunikira zowunikira zataya mwayi wawo wakale, ndipo makampani omwe akubwera ndi makampani owunikira achi China apeza mwayi waukulu wachitukuko mu izi.Ndi chitukuko chofulumira cha teknoloji yowunikira, njira yowunikira malonda yasintha kwambiri m'zaka ziwiri zapitazi.

Mpikisano wowunikira masitolo ogulitsa malonda ndi woopsa, ndipo kuunikira kwa mahotela ndi makalabu othandizidwa ndi chitukuko cha mafakitale apamwamba kwakhala cholinga chotsatira cha mitundu yosiyanasiyana ya makampani owunikira.Mu 2015, masanjidwe ofunikira a makalabu a hotelo akhala njira yofananira yamakampani owunikira.

Panthawi imodzimodziyo, makhalidwe omwe amagwiritsidwa ntchito pamakampani owunikira monga mitengo yamtengo wapatali ya LED ndi nzeru ndizonso zazikulu za kuunikira kwamalonda.Pansi pa mafunde, makampani akuluakulu owunikira zamalonda amayankha moyankha ndipo "zokonda msika" zakhala chiyambi choyamba.

“Chitukuko chakuyatsa malondandi yachangu kwambiri, ndizovuta kuneneratu ndikumvetsetsa zomwe zidzachitike chaka chamawa, "atero Yao Xianqiang, woyang'anira malonda ku Sanxiong Aurora.

1: Kukula mwachangu kwa LED kumatsegula chitseko chamakampani azamalonda

Kuunikira kwamalonda kwakula kwambiri m'zaka zaposachedwa.Owonetsa ambiri ku Guangzhou Lighting Fair awonetsa kuti ali okhutitsidwa kwambiri ndi liwiro lachitukuko cha kampani pagawo lowunikira zamalonda pazaka zingapo zapitazi, ngakhale kupitilira zomwe kampaniyo ikuyembekeza.

Sanxiong Aurora, mtundu wotsogola wowunikira m'nyumba, walowa m'malo owunikira malonda kuyambira 2008. "Kukula kwapachaka kwadutsa zomwe tikuyembekezera."Anatero Yao Xianqiang, woyang'anira malonda a Sanxiong Aurora.Mu 2015, kukula kwapachaka kwa Sanxiong Aurora kunali pafupifupi 40%, "Uku ndikuthamanga kwachitukuko."

Suzhou Hanruisen Optoelectronics, yomwe idakhazikitsidwa mu 2008, idabweretsanso zowunikira zamalonda ku Guangzhou Lighting Fair, kuphatikizamagetsi mapanelo opanda madzindi mlingo wosalowa madzi wa 65 ndi nyali zowunikira zowoneka bwino kwambiri kuposa 100. Wang Liang, wachiwiri kwa purezidenti wa malonda apadziko lonse a Suzhou Henrisen Optoelectronics, adati kuchuluka kwapachaka kwa Henrisen Optoelectronics pagawo lowunikira zamalonda ndi 25%, yomwe ndi "chitukuko chofulumira."

Ponena za kukula kwachangu kwa zithunzi zamalonda, Yao Xianqiang, woyang'anira malonda ku Sanxiong Aurora, adati: Munthawi yowunikira zachikhalidwe, zida zamagetsi zonse zimatsekedwa ndi opanga mayiko monga Philips, ndipo palibe malo ambiri oti tichite.Komabe, mu nthawi ya LED, gwero la kuwala ndi magetsi angagwiritsidwe ntchito paokha ndi ife, kuyendetsa kukula kwa malo otukuka mu kuchuluka kwa geometric.Ndipo mapangidwe olondola kwambiri, kuti zinthu zamabizinesi zikhale ndi malo abwinoko pakukweza msika.

2: Onani kugawika kwa zithunzi zamabizinesi, makampani ena amayang'ana kwambiri kusamuka kuchokera kumasitolo kupita kumakalabu

Kukula kofulumira kwa kuunikira kwamalonda sikukayikira.Dongguan Fulangshi yakhala ikukula kwazaka zopitilira khumi.Wachiwiri kwa manejala wake a Li Jinqu adati "kuyatsa kwamalonda kuyatsa nyumba ndi nkhani yanthawi yake."

Flangs imayang'ana mbali ziwiri zazikulu zamalonda: kuyatsa kwa masitolo ogulitsa ndi makalabu a hotelo.Malo ogulitsa malonda ndi njira yokhwima ya Flangs.Mu 2015, kampaniyo idzayang'ana njira ya kalabu ya hotelo.Li Jinqu adalongosola kuti ndi chitukuko chofulumira cha zokopa alendo ndi makampani apamwamba, makalabu a hotelo akhala njira yofunikira yowunikira malonda.

Kwa makampani ena owunikira, masitolo ogulitsa sali chidutswa cha "mikate yokoma ya mpunga".

Kumbali imodzi, zotsatira za malonda a e-commerce ndi mpikisano woopsa kwambiri "zimapangitsa malonda m'masitolo ogulitsa zinthu kukhala ovuta kuchita";

Kumbali ina, ziyembekezo zazikulu ndi malo otsika a kuunikira kwamalonda amakopa kuyatsa kwatsopano kuti alowe nawo nkhondoyi.Chikoka cha njira ziwiri chapangitsa kuti Fulangshi aziyang'ana kwambiri njira zamakalabu a hotelo.

Mtsogoleri wamkulu wa Jiangmen Welda Lighting Technology Co., Ltd. Li Songhua adanena kuti malondawa amayang'ana makamaka ku makalabu, nyumba zapanyumba zapamwamba, malo akuluakulu ogulitsa malonda, ndi mahotela apamwamba.Sanxiong Aurora itenganso zowunikira zama hotelo ngati imodzi mwamphamvu zake.

Gawo 3: Yang'anani pa ukatswiri wa "mfundo" kuchokera pazamalonda

Ndi kusintha kwa moyo wa anthu, kuyatsa kwa malonda kukuchulukirachulukira.Makampani akuluakulu ayambitsanso zinthu zowunikira zomwe zimasinthidwa kuti zigwirizane ndi msika kuchokera kumadera osiyanasiyana malinga ndi akatswiri.

Yao Xianqiang, woyang'anira malonda a Sanxiong Aurora, adati mu 2014, kuunikira kwamalonda kudatsata kuunikira ndi kuwala kwa kuwala.Mu 2015, cholinga chachikulu cha kuunikira kwamalonda "chidzakhala chowoneka bwino komanso chodzaza mitundu.Uwu ndiye malangizo ndi zosowa za sitolo. ”Kufunafuna kuunikira kumakhazikitsidwabe pakuchita.

Suzhou Hanrui Sen Optoelectronics yakhazikitsa magetsi osalowa madzi ndi magetsi wamba omwe amagwira ntchito bwino.Wang Liang, wachiwiri kwa purezidenti wa malonda apadziko lonse a Suzhou Henrisen Optoelectronics, adati mphamvu yatsopano yowunikira gulu la kampaniyo idafika kupitilira 100, zomwe zidaposa kwambiri magwiridwe antchito amakampaniwo.

Gawo 4:Kuyatsa kwanzeruamayamba

Makampani osiyanasiyana ali ndi malingaliro osiyanasiyana okhudza "ndi liti lidzatulutsidwa kwathunthu".Makampani ounikira amitundu yonse alowa pakuwunikira mwanzeru, ndipo ali ndi malingaliro osiyanasiyana ngati angayesetse kuwunikira mwanzeru mu 2015.